Buying a car - how important is the in-vehicle experience rather than the driving experience?

The autonomy, connectivity, electrification, and vehicle sharing which have seen over $100 billion  in disclosed external investments in the past 10 years 

The market is expected to grow to  $6.6 trillion in 2030 from $3.5 trillion today, and traditional technologies and business models are expected to decline from 98 percent of the market today to 50 percent in 2030. (With revenue coming from data collection !)

To remain competitive in an increasingly crowded and fast-moving space, incumbent auto companies will need to fundamentally reinvent both their product and technology offerings and their business models.

Driving experience is key - it’s all about the customer - and sound quality will play a major part - along with automatic searches; concierge services, including the ability to make reservations; and advanced payment for parking are all examples of promising use cases for consumer-direct monetization opportunities.

Infotainment, UI and cloud content will have a significant impact on user experience and therefore will emerge as the primary control points says McKinsey. They say that Issues to overcome will be  data ownership, use cases, cross-functional execution, pricing models, big data and advanced analytics, and data security.

In my view - the winners will be those who focus on customer experience! 

Inspired by 

https://www.mckinsey.com/business-functions/mckinsey-digital/our-insights/an-executives-guide-to-software-development

The BHAG - align your strategy and tasks to your vision and mission

Great Insite from our foundation #bbgforum member 

CHAPTER FOUR: On the journey through my business book, Propelling Performance, we've reached a pivotal chapter - the exploration of the big, hairy audacious goal.

The mistake I see most businesses making is a failure to connect their vision to their business strategy. You want your vision to do more than inspire. You want it to empower. 

To do this you can’t simply tell your team the new vision and expect them to integrate it into their day to day work. You need to think long-term. You need to think big! To put your vision into a BHAG here are four approaches to try. Work on…

• Reaching a certain target
• Defeating a big enemy
• Emulating a role model
• Achieving an internal transformation.

Want to find out more? Pick up your copy of Propelling Performance here https://lnkd.in/gVCbCxw