Innovation vs Process

We have been talking of how corporates need to innovate.... innovation comes from people who think differently - the misfits.....

Is there a place for misfits in an enterprise ?

I mean look at the stats - there are many creative “geniuses “ running around The Valley and Incubators around the world -  the reality is that 9 out of 10 start ups end bellyup...

It’s difficult to create a structure or organisation around these humans and innovators - it’s actually counterintuitive to the way they operate or want to operate.

“Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes… the ones who see things differently — they’re not fond of rules… You can quote them, disagree with them, glorify or vilify them, but the only thing you can’t do is ignore them because they change things… they push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do.  — Steve Jobs, 1997”

No matter how brilliant your product or service or innovation is - without a process to capture their genius it is just chaos.  

A culture of team and encouraging misfits, genius and brilliant jerks ….. Is their a place for both ? 

If so how do you do this ?

Also see “celebrating the misfits vs Atlassian ideal - is there place for both”

https://australianinnovation.blogspot.com/2019/08/so-do-you-celebrate-misfits-or-focus-on.html