Getting people to change their behaviour is one off the most difficult things to do
Get people in a room and workshop it
1. Define the strategy
2. List various feedbacks
3. Get parties to share their feedback and explain reasons
4. Get them to listen with a view to understand
5. Change /improve strategy
6. Educate team on strategy
7. Get buy In
An example is to use #referron as a tool to send your business card , easily refer your trusted network to each other and track your activity .
The user has the opportunity to synch this into their crm and follow up their activity .
It’s easy and free and yet people would not use the app .
After workshopping the strategy and identifying reasons why there was limited take up - rebuilt the UX and ui to take into concerns
- cybersecurity - make sure the app is safe encrypted so users can feel safe to use the app
- rebuilt #referron to make it easy to use, quick and useful
- working out ways for people to use it every day :)
- gamification /leaderboards
- get team involved in implementation and ideas to improve the strategy and app
- continual education
- continual reminders and notification to connect , send their vCards and identify opportunities to refer people who they know like and trust to each other :)
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