10 Principles to stay dangerous in this time of rapid change

1.Your brand is key 

Your brand is the heartbeat of your business — it’s what people remember, trust, and talk about when you’re not in the room. Your brand isn’t just a logo or a name — it’s your story, your reputation, and the promise you make (and keep) to your customers. A strong brand builds credibility, attracts loyal clients, and differentiates you in a crowded market. It creates emotional connection and consistency — the reason customers choose you over someone else, come back again, and refer their friends. In short, your brand is your most powerful growth asset — it’s what turns transactions into relationships and customers into advocates.

2. Cash is king and Queen and make sure that unit economics work,

Your business should run at a healthy profit margin. Growth capital is okay, but once you gain critical mass, if unit economics don't make sense, then what’s the point?

Positive Cash flow is King and Queen 

3. Build connections with service providers who serve the same customers - and Refer On

It will give you insane business leverage, especially for those who know what outcomes they can bring for you. Outsource  and  build a huge following, affiliate and partner network - Referron is the perfect tool to help you do this 

4. Hire normal people -  train and motivate them

Simplify what you want to do so that “normal” people can do it. The people who  work for you don't own the company, and mostly will not innovate or own outcomes. The ones who do should be given a profit share and ownership. 

Both are important - and know which bucket each team member fits in 

5.Frame the problem to solve and be clear on the process and System

If you want your team to be obsessed with outcomes, frame the problem and be clear about the process to solve that problem.

6. Keep your team lean

It will force you to say no and prioritise what to do.

7.AI is changing everything

How your customer interacts with you and what you and your team do on a day-to-day basis and your organization chart is going to look very different a year from now. 

Don't wait, now is the time to act.

8. Be lean and mean 

• don’t accept the status quo 
• Focus on the customer UX and UI and CX 
• Know your point of difference
• Tell story’s , and
• Be the lean underdog.

9. People make purchase decisions when they need what you offer now

No one wakes up and says, "Today I'm going to refinance my mortgage.” People make purchase decisions when they need what you offer when they need it. Continue to talk to your customers and continue to learn. Be visible at the time your customer is looking for what you need ! 

 10. Business plans don’t cut the mustard 

Business Plans are more for management to tell investors what they are building. It's impossible to know what to build. Only work in 4-6 week sprints . Nothing else works - especially in this environment of exponential rapid change !!

What else?

Loving and Caring - will be the only thing that distinguishes humans from machines

A great artocle pisted by my friend Sharesz T Wilkinson on Linked In about Noah and Ben

When Noah was born, doctors told his young father, Ben, who had Down syndrome, that he wouldn’t be able to raise a child.

That he wouldn’t understand feeding schedules.

That he wouldn’t know how to comfort a crying baby.

That he wouldn’t be enough.

But Ben didn’t listen.

He held his newborn close, kissed his forehead, and whispered,

“I may not know everything… but I know how to love you.”

And love him he did.

Ben fed him with shaking hands, learned lullabies by humming, and rocked him every night until the sun rose. He worked part-time folding napkins at a local diner - saving every penny for Noah’s future.

There were stares. Whispers.

Other parents asked, “Is he… the father?”

Ben would just smile and nod proudly.

“He’s my son. My best friend.”

Noah grew. Ben aged.

Years passed like pages in a quiet book.

Noah became a man. Strong, kind, successful. People would say,

“You turned out so well.”

He’d reply,

“Because I was raised by someone who only saw the world with love.”

As Ben got older, his memory began to fade. He’d forget where he put things. Then names. Then Noah’s.

And one day, he looked into Noah’s eyes and asked,

“Are you my friend?”

Noah held his hand and whispered,

“I’m your boy. The one you raised. The one you gave everything to.”

Now, Noah feeds him. Helps him walk. Hums lullabies when Ben can’t sleep.

He’s not just caring for his father.

He’s repaying the man who raised him… twice.

And when they take pictures now, Noah smiles wide.

Because the world sees an old man with Down syndrome and his adult son.

But he sees his hero.

His teacher.

His heart.

—> In a world obsessed with profit maximization and polished looks, his story teaches how to be human(e). 

Ignorance is the biggest danger of all. ⚠️

Exclusion IS ignorance. 

A shut-down mind, frozen in fear from what is different from itself. 

Free yourself from the cage and learn how to see with your being.

“It is only with the heart that one can see rightly; what is essential is invisible to the eye.”

Antoine de Saint-Exupéry

Remember how to be human(e). ❤️

—> It will soonest be the only thing that distinguishes us from machines.

#Leadership #Executivepresence #EmotionalIntelligence #Empathy #Inspiration #Success

How to Harden Your human Firewall against Cybersecurity

In Australia, a cybercrime is reported every six minutes according to the Australian Signals Directorate. Nearly 47% of Australian internet users experienced some form of cybercrime in 2024, from online abuse to identity crime and malware. 

For organisations, the costs to recover can put them in serious financial strife. Cyber incidents can bleed an organisation from tens of thousands of dollars to millions, with email compromise and online banking fraud hitting the hardest.

 

How can you guard against Cyber incidents?

3 quick wins to action today:

- Turn on multi-factor authentication across critical systems.

- Enforce passphrases and a password manager, monitored via policy.

- Enforce passphrases and a password manager, monitored via policy.

BSI Digital Learning, converts awareness into everyday behaviours with practical modules on phishing recognition, password hygiene, incident reporting and the behaviours and controls that improve your organisation’s cybersecurity posture.

If you want to harden  your human firewall, get your team Upskilled with various Cyber solutions .

BSI Learning have a series of engaging

online modules covering a range of Cyber related topics:

 

• Module 1 – Foundations of cybersecurity
• Module 2 – Preventing cybercrime
• Module 3 – Social media management

If you need to get your team up to speed quickly - they have a  ready-made cyber solutions that I believe is essential for every Director and Employee to take!! 

#CyberSecurity #CyberAwareness #DigitalLearning #Australia #BSIDigitalLearning

Vale 2 humans



To build #ai models and achieve digital transformation , you need the foundations to be solid …. These 2 insights , in my view, go a long way to create that foundation !

“You don’t live once. You live every day, and you die once. None of us know when that day will come.” – Bobby Darin

“If you want a stronger country, start by being a stronger neighbour. Treat others the way you want to be treated—respect, dignity, and honesty. That principle builds families, communities, and nations.” – Charlie Kirk

A Philosophy to Live By

• Take nothing for granted.

• Chase the dreams that stir your soul and take action to Pursue them

and most of all  

• Treat people, animals, and the world with the respect you’d hope for in return—everything else is commentary.

So who was Bobby Darin 

Bobby Darin wasn’t just a singer—he was a fighter. Born in 1936 in the Bronx, with a weak heart, doctors said he wouldn’t make it past 16. Instead, he went on to fill the world with unforgettable music, squeezing a lifetime of achievement into just 37 years.

His life began with struggle and secrets. His mother, only 16 when she had him, let her own mother raise him as her son. Bobby grew up believing his mother was his sister. Out of challenge and uncertainty, he built resilience, artistry, and a legacy that still echoes today.

Darin’s story reminds us that life isn’t measured by its length but by its intensity, passion, and impact. 

Why Charlie Kirk’s Story Inspires

Charlie Kirk founded Turning Point USA at just 18, driven by the belief that one voice can make a difference. From college campuses to national platforms, he challenged young people to engage, debate, and think critically about the future.

At the heart of his message is a timeless truth: our strength doesn’t come from tearing others down, but from lifting each other up.This create strong communities, and strong communities build a nation worth passing on.

So what’s my gem 💎 from these 2 humans 

Dream, take action and treat people and things around you like you would like to be treated !