1.Your brand is key
Your brand is the heartbeat of your business — it’s what people remember, trust, and talk about when you’re not in the room. Your brand isn’t just a logo or a name — it’s your story, your reputation, and the promise you make (and keep) to your customers. A strong brand builds credibility, attracts loyal clients, and differentiates you in a crowded market. It creates emotional connection and consistency — the reason customers choose you over someone else, come back again, and refer their friends. In short, your brand is your most powerful growth asset — it’s what turns transactions into relationships and customers into advocates.
2. Cash is king and Queen and make sure that unit economics work,
Your business should run at a healthy profit margin. Growth capital is okay, but once you gain critical mass, if unit economics don't make sense, then what’s the point?
Positive Cash flow is King and Queen
3. Build connections with service providers who serve the same customers - and Refer On
It will give you insane business leverage, especially for those who know what outcomes they can bring for you. Outsource and build a huge following, affiliate and partner network - Referron is the perfect tool to help you do this
4. Hire normal people - train and motivate them
Simplify what you want to do so that “normal” people can do it. The people who work for you don't own the company, and mostly will not innovate or own outcomes. The ones who do should be given a profit share and ownership.
Both are important - and know which bucket each team member fits in
5.Frame the problem to solve and be clear on the process and System
If you want your team to be obsessed with outcomes, frame the problem and be clear about the process to solve that problem.
6. Keep your team lean
It will force you to say no and prioritise what to do.
7.AI is changing everything
How your customer interacts with you and what you and your team do on a day-to-day basis and your organization chart is going to look very different a year from now.
Don't wait, now is the time to act.
8. Be lean and mean
- don’t accept the status quo
- Focus on the customer UX and UI and CX
- Know your point of difference
- Tell story’s , and
- Be the lean underdog.
9. People make purchase decisions when they need what you offer now
No one wakes up and says, "Today I'm going to refinance my mortgage.” People make purchase decisions when they need what you offer when they need it. Continue to talk to your customers and continue to learn. Be visible at the time your customer is looking for what you need !
10. Business plans don’t cut the mustard
Business Plans are more for management to tell investors what they are building. It's impossible to know what to build. Only work in 4-6 week sprints . Nothing else works - especially in this environment of exponential rapid change !!
What else?
A great artocle pisted by my friend Sharesz T Wilkinson on Linked In about Noah and Ben