PS Here is a remarkably insightful talk from an ethnographer! Go figure.
From Ivan :-
Linda spoke really well ... Some gems that I got on innovation from the talk:-
1. Innovation rarely happens unless there is disagreement and conflict
2. Innovation is mostly a collaborative effort and rarely a solo effort
3. Innovation is more about experimenting than prototyping
4. Innovation can happen everywhere
I was just at the business section of a book store looking through all the new books. One of the things I first do when I pick up a business book is go to the index and look up "customer, value, value proposition, business model, and innovation." If those words are not entered I usually put the book down because the entire direction of the book is likely misplaced. Most business books pretty much ignore the only reason a company does business. In my little experiment it was only about 1 out of 5. Amazing, no? Everyone should be required to read Peter Drucker before they are allowed to say or write one word about innovation!
Curtis R. Carlson, Ph.D.
Founder and CEO, Practice of Innovation
Former President and CEO of SRI International, 1998-2014
For those who've never read Drucker on innovation, here's one of his classic HBR pieces on the subject:
In it, he writes, "Because innovation is both conceptual and perceptual, would-be innovators must..go out and look, ask, and listen. Successful innovators use both the right and left sides of their brains. They work out analytically what the innovation has to be to satisfy an opportunity. Then they go out and look at potential users to study their expectations, their values, and their needs."
Rick Wartzman, Executive Director