Nexttech

Nexttech
Creating Generational Legacies

Thursday, October 6, 2016

Accelerating Innovation with Leadership

As the U.S. presidential candidates lay out competing visions for the country, I have been thinking about a topic they have not yet discussed in detail: what political leadership can do to accelerate innovation. Innovation is the reason our lives have improved over the last century. From electricity and cars to medicine and planes, innovation has made the world better. Today, we are far more productive because of the IT revolution. The most successful economies are driven by innovative industries that evolve to meet the needs of a changing world. From the advances that put a computer on every desk to the discoveries that led to lifesaving vaccines, major innovations are the result of both government investments in basic research and the private-sector creativity and investments that turn them into transformative products. 

I’ve heard some people argue that life-changing innovations come exclusively from the private sector. But innovation starts with government support for the research labs and universities working on new insights that entrepreneurs can turn into companies that change the world. The public sector’s investments unlock the private sector’s ingenuity.

I was lucky enough to be a student when computers came along in the 1960s. At first they were very expensive, so it was hard to get access to them. But the twin miracles of the microchip revolution and the internet—both made possible by U.S. government research—completely changed that. It’s no wonder that today most of the leading hardware and software companies are based in the U.S.

Accelerating innovation requires both political leadership and private sector leadership. As U.S. voters decide which candidates they want to elect to fill national, state, and local offices, and as many countries around the world undergo similar political transitions, I think we should consider what kind of leaders can drive the innovations we need.

The best leaders have the ability to do both the urgent things that demand attention today and at the same time lay the groundwork for innovation that will pay dividends for decades.

As a country and around the world, we confront a wide array of urgent issues that our leaders must address—from terrorism to job creation to migration. Our next president will be part of a new group of global leaders who will wrestle with these urgent problems. Those leaders can either prioritize alleviating poverty, making everyone healthier, and accelerating economic growth—or they can let progress stall. The key to prioritizing progress is support for innovation.

When we innovate, we create millions of jobs, we build the companies that lead the world, we are healthier, and we make our lives more productive. And these benefits transcend borders, powering improvements in lives around the world. Our global culture of innovation has been most successful at those moments when science, technology, and great leadership come together to create miracles that improve modern life. I believe we are in one of those moments.

One of the most indelible examples of a world leader unleashing innovation from both public and private sectors came in 1961 when President John F. Kennedy spoke to the U.S. Congress and challenged the country to put a man on the moon within the decade. That speech came at a time of cultural and political turmoil, when national and economic security dominated the headlines. President Kennedy believed looking to the skies would inspire the country to dream big and accomplish huge things.

That speech didn’t just launch humankind on a successful journey to the moon. It also inspired America to build a satellite network that changed the way we communicate across the globe and produced new forms of weather mapping which made farmers far more productive. In the face of fear, President Kennedy successfully summoned our country to harness American ingenuity and advance human progress.

It’s important to remember what made the moonshot the moonshot—that is, what transforms political rhetoric into game-changing breakthroughs. A moonshot challenge requires a clear, measurable objective that captures the imagination of the nation and fundamentally changes how we view what’s possible. And it requires marshaling the resources and intellect of both the public and private sectors. When we do that, we chart a course for a future that is safer, healthier, and stronger.

Because we are at a pivotal moment when the conditions are ripe for transformative innovations, there are many important things this new group of national leaders—including whoever is elected in the U.S. in November—can accomplish over the next decade. There are four objectives I think we should prioritize:

  1. Provide everyone on earth with affordable energy without contributing to climate change.
  2. Develop a vaccine for HIV and a cure for neurodegenerative diseases.
  3. Protect the world from future health epidemics, which might be more infectious than Ebola and more deadly than Zika.
  4. Give every student and teacher new tools so all students get a world-class education.

Provide everyone on earth with affordable energy without contributing to climate change

There is enormous potential to develop technologies that will make energy cheaper and reduce our energy imports without contributing to climate change or air pollution. In the next eight years, we could start the transition to a new type of clean fuel that doesn’t emit carbon, deploy batteries that let electric cars run far longer on a single charge, and produce dramatic drops in the total cost of renewables.

Last year, the U.S. and 20 other countries committed to doubling their energy R&D budgets, and 28 investors pledged to invest in the output of that research. This is only the start. By increasing government support for clean-energy research, presidents and prime ministers could attract more private investors to the field. As early-stage ideas progress, private capital will pour in to build the companies that will deliver those ideas to market.

Develop a vaccine for HIV and a cure for neurodegenerative diseases

With the right leadership and investments over the next decade, we can discover and deliver a vaccine for HIV. Many have forgotten about the scourge of AIDS, treating it like a disease that can be managed instead of the deadly virus that kills more than 1 million people worldwide every year. Based on recent progress, I believe world leaders could help make an effective AIDS vaccine a reality within the next decade. And with a vaccine, we would be on the path to ending the disease altogether.

We can also make tremendous progress on ending neurodegenerative diseases like Alzheimer’s. These diseases are devastating for the people and families that they affect. They are also huge drivers of out-of-control health care costs, which deplete government budgets that could be used for other critical functions. New digital tools and the rapid advancement of science are providing new momentum and hope in the search for cures.

Protect the world from future health epidemics 

Global leaders should be proud of their role in bringing the Ebola crisis to an end and helping the affected countries recover. Many agencies, including the Centers for Disease Control and Prevention (CDC) and the U.S. military, did exemplary work in the face of significant risks to their own safety. Other leaders around the world mobilized their infrastructures as well. But the Ebola epidemic and the rise of the Zika virus also highlight the need for new advances. There is a significant chance that a substantially more infectious epidemic will come along during the next decade. If one does, we will need to be able to detect it, develop a test for it, and produce cures very quickly. Using advances in biology, scientists are developing these capabilities. With vision and support, we will be able to identify and prevent epidemics before they devastate families, communities, and economies.

Give every student and teacher new tools so all students get a world-class education

Education is one of the areas in R&D that is often overlooked and can have immediate payoff. The world can develop technologies that can help students learn in ways that are more tailored to their needs. But that is just one part of the equation for educational success. High-quality online courses are still in their infancy. So is personalized learning, which combines classroom time with digital tools to let students move at their own pace. Technology can make teachers’ jobs easier and their work more effective by letting them upload videos of themselves in the classroom, connect with other teachers, watch the best educators at work, and get real-time feedback from their students. The private sector has started work on these ideas, but funding for government research budgets would boost the market and help identify the most effective approaches, giving teachers and students new tools that empower them to do their best work.

I hope our leaders seize these world-changing opportunities by investing in great research institutions, which translate into big opportunities for innovators.

When these ideas help shape a future that is healthier, more productive, and more powerful, it will be because world leaders stepped up to do the urgent and the important at the same time.


This was originally published at gatesnotes.com.

Sunday, October 2, 2016

AI in Health and Medical Aid

Aetna announced that it will be subsidizing the purchase of an Apple Watch for select companies and individuals. Aetna as a health incentive.

Why?

 Aetna is saying that it has determined that watch-wearers are lower insurance risks. Some of that may be because those who want to wear a watch are already healthier. But others are because the watch creates healthier habits.
 
The Watch allows Aetna to directly incentivize certain behaviors in its customers. And as the AI in the Watch becomes more sophisticated, the directions from Aetna could become more personalized with health guidance tailored to each individual. 

While there is a “greater good” aspect to incentivizing healthier lifestyles, it will also be important to watch how the AI solves for Aetna’s profit margin.

 What kind of directions would an AI give to an individual who has a long-term illness? Or to an individual who has a history of exercise-related accidents? Are the health benefits worth the cost of treating broken bones? 
 
I wonder whether this will be followed by Hcf or mbf  or discovery health ... maybe a whitelabelled Apple Watch ? 

Innovation defined

What do we mean by "innovation"?

Innovation is interpreted differently in different situations hence some difficulties in communication between different groups such as academia and industry which could impede progress.

Some forward-thinking members of the LinkedIn Group Innovation Management (approx 40,000 members around the world) recently suggested general definitions and voted on them. There are 33 definitions in the list below.

Interestingly some said we shouldn’t have a general definition, that it’s specific to the situation. One member also said “Everyone loves innovation but no one wants to change”.

For those of you who are interested in a general definition the 2 favourites are below followed by the definitions proposed.

Top definitions

30. The result of a creative process that creates value for society

11. The process of bringing new, problem-solving ideas into use

Definitions proposed.

1. Anything that improves anything

2. Ideas applied successfully

3. New ideas, successfully applied

4. Doing things in a new way, or creating new things, that have a significant impact.

5. The creative development of solutions to real and important problems of customers, which are profitably brought to market

6. The beneficial utilization of knowledge and creativity, in order to discover and realize what does not yet exist.

7. The creation of value from ideas (which are new to you)

8.  A successfully implemented and widely accepted invention, which can be material and non-material, an object, process, phenomenon and/or their combination.

9. Creative thinking that adds value, or in two words, meaningfully unique

10. Creation of a viable new offering

11. The process of bringing new, problem-solving ideas into use.

12. Creating new value or capturing value in new ways

13. The actual use of a nontrivial change and improvement in a process, product or system that is novel to the institution developing the change

14. Profitable change

15. The act of introducing something new in something or in somewhere.

16. An idea that meets its market

17. Activity that brings a new repeatable (scalable) concept to customers.”

18. Research is the transformation of money into knowledge. Innovation is the transfer of knowledge back into money

19. The process of creating a product or service solution that delivers significant new customer value

20. The process of idea realisation

21. The result of: connect ideas from different sectors + current insights + solve a pain point

22. New business with new money

23. Successful commercialisation of an idea which adds value to any stakeholder

24. A change in culture.

25. Creating progress that brings important improvement in our quality of life.

26. The process of taking an idea from a state of Conception to a state of Commercialization (value creation

27. Successful adoption* of value-added change** (novelty) in economic, social and environmental spheres

28. The successful usage of new ideas or ways to fulfill certain needs.

29. Something new or different that provides greater value or benefit.

30. The result of a creative process that creates value for society

31. The use of new ideas, or existing ideas in a new context, to result in change which delivers value

32. Commercializing novel ideas

33. Created value for social change

Lynn Wood

Chief Idea Spy

IdeaSpies


Thursday, September 29, 2016

Facebook, Amazon, Google, IBM and Microsoft creating a Partnership on AI

The world’s largest technology companies with the biggest databases have partnered to form an AI - artificial intelligence collaboration. 

Those that own the databases own the power

How can they communicate and collaborate - working together va working in competition!

What do you think? 

What are the issues that we will face with the advent of the proliferation of AI? 

Blockchain Quote!

Tuesday, September 27, 2016

Big Brother is watching you - Googles eye in the sky

 
Global Fishing Watch” unveiled last week is a new satellite-based surveillance system powered by Google was unveiled last Thursday, aiming to help governments and the public track the movement of tens of thousands of fishing vessels across the world, in nearly real time.  

The pain 
Illegal and unreported fishing by renegade fisherman  is a multibillion-dollar business which has proven notoriously difficult to monitor. 

A third of the world’s fisheries are overfished, which can create extinction of an important food supply! The ocean is an ecosystem that requires sustainability to survive, and we’re not treating it in a sustainable fashion.
 
The solution 
"Global fishing watch" is a free platform that will help governments, journos, insurance companies and the public (and who else?) monitor the 35, 000 fishing vessels in real time. 
Holding people accountable is an important step - 
" what you can measure you can manage"

But at what cost?

 An example of good use
The government of the Pacific island nation of Kiribati ( 800 sq miles, 103,000 population) used Global Fishing Watch to document how a tuna-fishing vessel had operated illegally inside the Phoenix Islands Protected Area. This resulted in a $1 million fine — a large sum for such a tiny government.

 Indonesia recently sank 60 boats that it had impounded for illegally fishing in its waters, part of an aggressive campaign to assert sovereignty over one of its key resources.

What are examples of not so good use? 
 
You can now track anything in the world from anywhere in the world. Big brother is watching you! 

Friday, September 23, 2016

$10m acquisition cost per employee

 Self driving cars and technology seems to be the next big thing, and this technology can have massive positive ramifications in Australia.
Reducing congestion and reducing road fatalities to name two.

As always, investment in education will be key to who the influencers are and where the centre of influence will take place.

Some BHAFs (big, hairy audacious facts) (supplied from an email from Bob Pritchard)!

- Uber bought Otto for $700m last month, it was regarded as a “talent acquisition,” meaning Uber was interested in obtaining Otto’s 70 employees, not necessarily their core technology.  

General Motor's $1B acquisition of Cruise a couple of months ago. They wanted Cruise’s 40 self-driving car experts to come to Detroit and help them catch up with the pack of companies developing self driving cars.
 
This means that the  going rate for self-driving car talent these days is at least $10m per person

There are 10 self-driving car companies saying they’ll be in the game in four years when somewhere well in excess of 10 million driverless vehicles are expected to be on the road.
 
Sebastian Thrun, Google’s self-driving car guru, says companies are desperate for talent and for the skill set to build a self-driving car.... A skill that is clearly in high demand!!!!
 
ATM Carnegie Mellin in Pittsburgh PA (Detroit)!and  Detroit - is the only self driving learning programme -  and Uber has just poached  40 of its researchers . which is also why Uber’s first self-driving tests with Volvo launched there.
 
Udacity, the online teaching school that Thrun co-founded in 2012, is now partnering with companies like Otto, Mercedes-Benz, and Didi Chuxing (the Chinese Uber) to create a self-driving “nanodegree” program.  The program, which lasts 9 months, was designed around one single question: 

What would it take for these graduates to get a job at one of the partnering companies? 

 Just know that they have some pretty serious competition -- they’ve received thousands of applications already and will only admit 250 students.

What University or RTO wants to licence or offer such a course in Australia? 

- Malcolm Turnbull is it worth investing in upskilling our  people in this? Is this innovation important enough to invest in?

- Mike Baird (Premier in NSW) is it worthwhile setting up an area of influence in NSW - I note that there was an RFI asking for submissions in April 2016 https://www.parliament.nsw.gov.au/committees/DBAssets/InquiryOther/Transcript/7616/Media%20Release%20-%20Inquiry%20into%20Driverless%20Vehicles%20and%20Road%20Safety%20in%20NSW.pdf

Any outcomes? What's next? 

- Daniel Andrews (Premier in Victoria)  is it worthwhile setting  up an area of influence in Vic? I note that you are investing moneys in this space - good on you! (Tech Trials To Bust Congestion On Our Road Network https://shar.es/1x64oE via @danielandrewsmp) (a $13m smarter journeys package)

Victoria has always taken the lead in supporting innovation!

- Jay Weatherill (Premier in South Australia) - is this an opportunity to get back the lead in the Automobile industry in your State? I note that
South Australian Transport and Infrastructure Minister, Stephen Mullighan MP, has recently visited the Transport Research Laboratory’s (TRL’s) UK Smart Mobility Living Lab (ITS International - South Australian Transport Minister gets to grips with UK driverless initiatives https://shar.es/1x6C24 ) 

-  any outcomes?

A bit of research tells me there is the ADVI (Australia Driverless Vehicle initiative) - seems to be a focus group of experts - it will be interesting to know more about this group! Has it got legs?

http://advi.org.au/2016/05/11/driverless-cars-towards-a-crash-free-future/

An article on their website by Antony Harrowell of Huxxer corporation seems to be on the money - saying that Australia should be all over this technology like a rash!  Driverless Trucks - are badly needed in Australia - to overcome the tyranny of distance .

Australia seems to be hovering at the edges! Maybe it's time to take serious action

I know NBN is important!!! How does self driving cars rate in Australia's future?

- Nige? (Joel speak to your dad) 
- Glaze (Dan) (Geoff, speak to your son) ? - GG and Pete? Tezz? Is this something to focus on?
- Jus (something to invest in?)

Just saying!!!!

Who will be the leaders in this field in AsiaPac? 
- Australia?
- Singapore?
- China?
- Korea ?
- other ?

Who do you think? 



 

 

Sunday, September 18, 2016

China rolls out its eco-friendly skytrain


Only actions will remove the doubts... China rolls out its first sky train...the third country after Germany and Japan to develop the technology.  The two compartments can hold more than 200 passengers, and when compared with subways and trams, sky trains have lower costs, better climbing and turning ability, and higher wind resistance. The overhauled railway is driven by batteries which can run for four hours at a time, and the batteries can be changed when stopped at a station, with the whole process lasting only two minutes..It's a sign of progress!!

Comments are really interesting - below are a few 

It's really amazing,There are many upcoming railway projects in Sri Lanka.We are the major contractors of Sri Lanka Construction industry.Please do not hesitate to contact us on 0094 773028400 ,if you are keen to enter to the Civil,Road,water,bridge and etc projects.
Www.link.lk

Chinese are setting milestone for developing countries and encouraging for out of box ideas.simply delightful.

CAN WE TRY SUCH TECHNOLOGY IN MUMBAI AND OTHER METROS AS A PUBLIC TRANSPORT SYSTEM? Only 200 such Sky Trains can solve our traffic problems and jams, make lifestyles better and green!!

Yeah and if they mounted solar panels above the overhead tracks for recharging the batteries it may almost be an off-grid transportation solution.

The key is innovation with commercial use here - brilliant

Innovation, Commercial use in very less time to market. Technological self sufficiency. Many things to observe and learn.

Admirable, it shows their foresight, discipline  tenacity in building such devices for the betterment of their lives and country.  

Amazing to see but not surprised. The sad story is that Our own Walt Disney told the California politicians in 1958 to build his Monarail trains above all our freeways in California. He offered them the plans for his Monorail Trails. Walt said" you will need it" and our bright California leaders response was; " we won't need that, our super highways of tomorrow will handle all our future traffic" and Walt said; " No they won't"
Sad. We had a brilliant man with great ideas and our leaders didn't have a clue.  We, I guess China can build our future cool stuff. 

Congrats for the innovation and need to be disseminated all over the Globe for developing an eco-friendly environment. All the best.. 

My view - this is great innovation and China is taking action! A great idea is as only as good as its implementation!  Talk is cheap . If action is taken and it doesn't work - they will learn and realign until they perfect the invention 

What do you think?

Friday, September 16, 2016

So what is blockchain?

Blockchain is set to disrupt the financial industry.....
Some of the banks exploring blockchain
“If you asked 10 people in this room what a blockchain is you'll get 10 different answers and I think that's why it's at the peak of the hype cycle… we need to understand it, we need to come to shared agreement of what is it and what are we going to do about it,” he told the conference.

SO what is "BLOCKCHAIN?"

Instead of one central database of who owns what, blockchain allows for a network of identical, linked databases that talk to each other and are updated simultaneously. Simon Taylor, VP Blockchain R+D at Barclays, said blockchain is best viewed as a reconciliation technology, rather than a payment technology.Below is a great video on how Bitcoin (the first application of Blockchain works 
from http://www.bpaybanter.com.au/news-views/will-blockchain-destroy-the-banking-industry-or-be
Here is a cool video ( I think its gone viral) that explains what Blockchain is 


The World Economic Forum (WEF) has concluded that blockchain technology "will fundamentally alter the way financial institutions do business around the world" after a year-long study of the emerging technology.

"It represents a fundamental threat which could disrupt almost every process in financial services" says Bank of New York Mellon head of EMEA Innovation Centre. 

“Banking processes in place for 100 years-plus will be massively disrupted,” UBS’s Bussmann said

"Twenty-five global banks, including the Commonwealth Bank of Australia and National Australia Bank, are now working together through the R3 distributed ledger initiative, which is developing a framework for using blockchain technology in markets"

Blockchain technology could potentially underpin a global market infrastructure, built on an open protocol, for money and financial assets. 

Blockchain can drive simplicity and efficiency in financial services and will redraw processes and disrupt orthodoxies that are foundational to today’s business models.

Blockchain will become the beating heart of the finance industry. "It will build innovative solutions across the industry, becoming ever more integrated into the structure of financial services, as mainframes, messaging services, and electronic trading did before it."

To make a change or add onto the blockchain the majority of members of the network must sign off on it. This cuts out the need for middle men in transactions, because the fact that everyone signs off means trust is built into the system.

By cutting out middle men, cost is reduced. The process also reduces error.

The technology could be used to record anything that involves transactions. Applications are being developed for everything from share records to art and diamonds.

Banks and financial institutions have been going crazy for blockchain technology over the last year and a half. Institutions are spending heavily on proof of concepts using the technology, issuing countless white papers, and joining industry-wide bodies to figure out how to use the protocol.

WEF says 80% of banks will start blockchain projects by 2017 and $1.4 billion has been invested into the technology over the past three years. 90 central banks are looking at the technology.

WEF identifies six "key value drivers", which are basically reasons why everyone is so enthusiastic about it. They are: 

  • operational simplification, 
  • regulatory efficiency improvement, 
  • counterparty risk reduction, near real-time settlement.
  • clearing and settlement time reduction, 
  • liquidity and capital improvement and 
  • fraud minimization. and 
  • lower direct transaction costs

When technology fouls up user experience!

  1503 Likes 

Technology makes our lives better. Right?Some positive examples quickly come to mind: 

  • automobiles and airplanes versus horse and buggy, 
  • cellular telephone versus telegraph and semaphore, 
  • light bulbs versus candles, 
  • microwave ovens, 
  • computers, and 
  • Wi-Fi…

to name a few. 

But I suspect that about as fast as you read this list, you had to fight off strong thoughts of examples where the opposite is also true — when technology failed to make the user experience better. 

There are many opportunities during the customer buying journey for technology to foul up the experience. And of course there are also many opportunities after sale.

If the shiny object dulls quickly because it doesn’t meet our expectations, then the emotional pretense of the sale is tarnished.

Last week, Apple unveiled its latest offering, the iPhone 7. This event along with some other recent brushes with commerce got me thinking about the role of technology in user experiences. And it’s not always a good thing.

Let me explain.

The Make-up of User Experience

When we consider a purchase, our buying journey includes a customer experience. We are wooed by advertisements and company brands. These ads target our emotions to muster the courage to overcome any resistance and compel us take action to make a purchase.

For more expensive purchases, the process is longer. When purchases involve greater sums of money, our impulsiveness is tempered. For these, a business must invest considerably more time and resources in courting us.

As in mating courtship, the process begins with attraction. It is followed by engagement … not in the literal sense just yet, but figuratively. A relationship must develop that includes interaction. 

We are diligent in our investigation of the field of products. We conduct research. We examine specimens. We touch and hold it. We test drive it. We use it.

All the while, businesses strive to ensure that our experience is positive. Failing that and we are gone. Out of there. Vamoose! 

There is always another business with a similar product that has the right mojo to win our business — that overcomes our rational barriers by making us feel emotionally connected, that strokes our ego and satisfies our ethos.

During the buying journey, customer experience transitions into user experience. After sale, our focus is using our new product or service. We put it into service; we interface with it. 

Businesses need this user experience to be positive also. They want our continued loyalty for future sales. They have already invested in us and it is much less expensive for them to stay top-of-mind and keep us happy until our next purchase than it is to cultivate a new customer. 

If they really excel at retaining loyalty through a positive user experience, heck, we may pledge our allegiance, buy the T-shirt and become a loyalist, a promoter … even an advocate!

Times when technology is not right

I have always traveled a moderate amount for business and pleasure. 

I enjoy new adventures. As much as I like to discover the sights and sounds of new places, I especially enjoy the people. 

The people of a place are the culture if they are deeply woven into its fabric. They are telling of a place’s character. They are a barometer of the times. For that reason, I try to discover the places away from the usual tourist traffic.

Often, I will sit and watch. The pace of a place speaks volumes. I will strike up a conversation with just about anybody. This is how you learn more about a place, its people, its underlying ideology.

Hardly a day goes by in which technology doesn’t work like it’s designed to—kiosks, debit machines, computers, parking meters, bus fare machines, airline travel, etc. When you are away from home and on travel it often seems exaggerated and worse than it is. And every time, it’s how the service folks handle the situation and the affected people that defines the user experience.

I was in New Orleans recently and got hustled by a street vendor. I guess I just didn’t disengage fast enough, but before I knew it he gave his opening line “I bet you a dollar, I can tell you where you got your shoes.” 

While I was sorting through the young man’s accent pondering his claim and before I could decline, he thrust his hand into mine to shake on it. A gentleman’s commitment. Then without waiting, he delivered his punch line. “Why you got your shoes on the bottom of your feet … on Canal Street … in New Orleans, Louisiana.

Got me. He was correct sure enough. I couldn’t argue with his salesmanship and paid up.

On this and other trips, I find some people to be so friendly or pleasant or accommodating that they really are the gems in the rough that show the character of a place. They take time out of their day to converse with me — a total stranger — to share information and ideas. And best of all, they share a little bit of themselves.

Far too often now, when I walk around my hometown or travel elsewhere, I see people buried in their smartphones. To be sure, some are using their devices for navigation. That’s cool. 

But when they are stationary and part of a group, they are missing the special things close up … failing to stop and smell the roses. I’ll see two people on a park bench occupied by the digital world. I’ll see them at the same table in restaurants avoiding the human experience.

These are examples of when technology is simply not right. Is the user experience simply that engaging that we have lost our filters?

Technology test drive

I recently wrote on the subject of simulated customer experiences. You can read about it here: 

http://www.charleslaymon.com/tech-business-overlook-critical-marketing-tactic/

It is typical today for scrutinizing, tech-savvy prospects of expensive software, equipment or instrumentation to engage in the experience of simulating what it’s like to be a customer of a specific business. 

Both the technology and the company are on trial here.

Knowing that their purchase will require a substantial after-sale relationship, the prospective customer’s goal is to get the most realistic experience possible of what it will be like to do business with a specific company. They will be hyper-sensitive to the interactions that take place and the relationship that develops.

At the same time, the prospect wants to use and “test-drive” the product. They are past sales resistance and fully engaged. In my article, I wrote about different ways the simulation can be accomplished.  Suffice it to say, it is a very in-depth, personal shopping experience.

But this is precisely where technology gets put to the test. If the simulated customer experience does not translate to a positive user experience in this controlled setting, or the customer does not see a smooth path forward, then the sale will be derailed and scuttled.

To render a good experience, the simulation experience itself need to be very well thought out and engineered with an undeniable positive outcome.

Foul! Forced compliance is totalitarianism

And then there's Apple. 

As we all know now, the iPhone 7 is due out very soon. This is the company that Thinks Different. Or is it that they want you to Think Different. 

After all, they just made a new high-tech phone, no wait…it’s a mobile device, WITHOUT AN AUDIO JACK! What were they thinking? Differently, for sure. 

If you haven’t already, you can read more about the iPhone 7 here: https://www.linkedin.com/pulse/apple-iphone-7-you-fking-kidding-me-shelly-palmer?trk=hp-feed-article-title-hpm

Steve Jobs understood that design and functionality dictated user experience. But this is a perfect example of how technology has fouled up user experience. 

Did the engineers forget to include a 3.5 mm audio jack? Did they not think we needed it, or wanted it? Were the customer’s wants ignored? Or was this an intentional redesign to go a different direction? 

Ah, perhaps this is part of a covert plan to bilk consumers into shelling out more money for an over-priced adapter cable — on the order of US$40. And since it will be impossible for consumers to keep up with it, there will be an endless supply of repeat purchases! 

Now, you tell me…has Apple lost its sensitivity to the connection between design and user experience? 

To be fair, the iPhone 7 comes with EarPods that are wired to a Lightning connector.

But as I understand it, the iPhone 7 has only one lightning port! To use any existing equipment, we require an interface adapter dongle (say that three times fast). Engaging in multiple functions simultaneously, like charging the battery and using wired headphones with a microphone, is not realistic except by purchasing a specialized dongle from a third party.

Apple is forcing iPhone 7 users to change. Apple is calling the shots on user experience. They want us to evolve by purchasing wireless headphones. Compliance is hardly optional. I guess wires are just too old school now. We will have to try and keep up with two tiny wireless earbuds. Drop one on the floor in an airplane and good luck.

Not having been part of the decision-making team makes this whole thing stink. It just doesn’t sit well with me.

Are you ready to embrace this change or do you feel a bit like a fast one has been pulled on you and your hand has been forced? 

Leave your comments below? I look forward to seeing what you think?

------------------------------------------------

Article by Charles Laymon @ CharlesLaymon.com


How Companies are investing in Bots


From Bob Pritchard - business adviser 
Advancements in artificial intelligence, coupled with the proliferation of messaging apps, are fueling the development of chatbots. Chatbots are software programs that use messaging as the interface through which to carry out any number of tasks, from scheduling a meeting, to reporting weather, to helping users buy a pair of shoes.
 
Foreseeing immense potential, businesses are starting to invest heavily in the burgeoning bot economy. A number of brands and publishers have already deployed bots on messaging and collaboration channels, including HP, 1-800-Flowers, and CNN. While the bot revolution is still in the early phase, many believe 2016 will be the year these conversational interactions take off.

In a new report from BI Intelligence, they explore the growing and disruptive bot landscape by investigating what bots are, how businesses are leveraging them, and where they will have the biggest impact.

The potential annual savings that businesses could realize if chatbots replace some of their customer service and sales reps are substantial. AI has reached a stage in which chatbots can have increasingly engaging and human conversations, allowing businesses to leverage the inexpensive and wide-reaching technology to engage with more consumers.

Chatbots are particularly well suited for mobile, perhaps more so than apps.  Messaging is at the heart of the mobile experience, as the rapid adoption of chat apps demonstrates.

The chatbot ecosystem is already robust, encompassing many different third-party chat bots, native bots, distribution channels, and enabling technology companies.
 
Chatbots could be lucrative for messaging apps and the developers who build bots for these platforms, similar to how app stores have developed into moneymaking ecosystems.  

Why join the navy if you can be a pirate?

Sparkmag: What does The Internet of Things iOT have to do wi...

Sparkmag: What does The Internet of Things iOT have to do wi...: EVERYTHING!! According to the Gartner Forecast: The Internet of Things, Worldwide, 2013 [1] , by 2020, the Internet of Things will include 2...

Sparkmag: There needs to be disruption in Education - from t...

Sparkmag: There needs to be disruption in Education - from t...: The impact of “technological disruption” is  a big thing!!!! According to research at Gartner...   for example, one-third of all ...

Sparkmag: There needs to be disruption in Education - from t...

Sparkmag: There needs to be disruption in Education - from t...: The impact of “technological disruption” is  a big thing!!!! According to research at Gartner...   for example, one-third of all ...