Starbucks founder Howard Schultz says: “If people believe they share values with a company, they will stay loyal to the brand.”
When customers share your company’s values, they connect to what you’re doing on a deep level.
Know what your customers want and align your business to meet those needs.
It’s not just about the product.... you need a great product just to get to the table - that is expected ....It’s about your values , your purpose and what your company stands for .
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