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Creating Generational Legacies

Monday, August 28, 2023

“An engineer, a doctor, a lawyer and an economist start a company GO1 …”A $3 billion juggernaut



“An engineer, a doctor, a lawyer and an economist start a company …” what a joke !!

Brisbane Schoolmates Andrew Barnes ,  Vu Tran and Chris Eigeland founded Go1 in 2015 and is now a $3-billion edtech juggernaut! 

 They have just acquired Blinkist - the for around $100m 
  • Eigeland studied law, 
  • Vu trained as a medical doctor and became a general practitioner and 
  • Barnes did economics, then a masters in educational technology at Oxford as a Rhodes scholar. 
Barnes met Go1’s fourth co-founder, 
  • tech guru Chris Hood  

The growth 

They started collaborating with their software business, which over the course of the next few years grew to employ 50 people.

Surviving on personal credit cards, the growth was thrilling. “It was exciting to see 100 users on the platform ,” says Hood. 
 “Then it would be 1000 and then 10,000.” The company has maintained astonishing growth rates, doubling year on year since founding. 

The pain 

All of them realised how difficult it was to access materials and all the different platforms you had to traverse to get them. 

The Painkiller 

How do you create a platform to unify educational content for businesses to upskill their staff?

How GO2 started 

Barnes applied to  Y Combinator – the accelerator that gave birth to Stripe, Airbnb, and Dropbox – It involved three months living on site at Mountain View, California, doing business building and workshops. Y Combinator took 7% equity for US$120,000 seed money. 

The magic bullet 

The magic bullet or secret sauce  they learnt 

 ‘Build something that people want and do  it really well.

“We’d go talk to companies: ‘Would you like to buy our offering of content?’ How many courses do you have?’ ‘Eight.’ They were not particularly excited to talk to us. Then Barnes and Vu would sell features they didn’t have and it would fall to Chris Hood -in charge of the software - to deliver. 
“So, you’d scramble to build it,” recalls Hood. “It’s how we learnt what people wanted.” 

The Vision 

About a year in, Barnes set the target of “a billion learners” and a mission statement of unlocking positive potential in people through a love of learning. 
 So out of four friends, why is Barnes the boss? (although he is co-CEO with Eigeland.)  
 
“Barne’s  the one that drove us to do the Y Combinator application.  His ambition has been the rate-determining factor for how big this thing could be. The second part is that we’ve always been friends first, founders second.” Says Vu
If the partners disagree - the CEO has the final say! 
 
Capital Raise Journey 
  • $30 million in 2019, 
  • $61 million in 2020, 
  • $272 million in 2021 as online learning surged during the Covid pandemic.

Vu believes they got the billion-dollar valuation, from the goal  of a billion learners.

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